Friday, February 22, 2013

Repetition Heightens Visual Imagery In A Design


Repetition is the design principle that defines the visual drama in a work of art. It brings to the composition the oomph that host viewer’s interest.

Repetition sustains visual interests. Any work of art that glues viewer’s attention surely will have all the principles of designs unifying determinants. Because how can a work of art solicit so much interest if the elements are not in place. Only the masterful application can heighten visual imagery. Repetition is only a part, but is a dominant contribution to the overall visual rendition. A work typically starts with a solitary design. As it is magnified, it delivers a stunning creation, courtesy of the interplay of shapes, lines, colors in varying gradients and intensities. Out of the perfect interaction of the elements is the vista that fans the eyes.

Repetition is the master rendition of related shapes or objects one after the other. Think of lines, shapes, geometric figures when duplicated and arranged creates a stunning sequence. This is the theory behind repetition as design ideas spring to delight viewers. A bag of nails for instance placed haphazardly over a surface is repetitive objects at work. The only difference is the nails are not in order and results in chaos. However, arrange the nails in and the result is repetition in its truest form.  This basically is what must be achieved to veer away from chaotic repetition of elements.

Nature teaches us to identify and appreciate repetition in design. Nature has always stood as our sole source of inspiration. Repetition is explicitly shown in the row of trees, the layers of leaves or the group of animals. These are the vistas that we grow up and identify with. Anything that comes out different from these we identify simply as chaotic and monotonous. We had been trained early on to have personal accounts on understanding and appreciation of the element repetition. This is the reason why a work of art may be perfect and pleasing to some, but utterly disgusting to others.

There must be variation in repetitive design to create unity and harmony. Repetitive design could be monotonous if gradation is not introduced. An object repeated all over will not be as effective compared to those presented in different gradients. Gradation gives repetition the degree to be much more appreciated. This design treatment is not however limited to just increasing and decreasing the size, shape and intensities of objects. Radiating elements from a fixed point could also deliver similar degrees of gradation.

Next time a work of art mesmerizes, it means the element repetition has been heightened to produce the stunning imagery.

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